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  • Writer's pictureBrad Johnson

New Healthcare Marketing Book!


Delve into the captivating world of healthcare marketing with "THE NATURE OF MARKETING: A Comprehensive Marketing Guide for Natural Healthcare Providers." Brad is not only a marketing coach and consultant, but also co-owner of a naturopathic medical practice. This comprehensive guide takes you on an inspiring journey through ten transformative chapters. Discover how to craft a lasting brand identity, master the art of persuasion, and implement effective strategies for behavioral change. Elevate your online presence with web design secrets, create a results-driven marketing plan, and harness the power of social media for brand awareness. Uncover strategies for cohesive campaigns across digital channels and maximize your impact with digital media. Explore holistic advertising techniques and align your public relations strategy with your business goals. Transform your natural healthcare practice into a thriving, well-loved brand with this essential guide.


Online E-Book Store Options: https://books2read.com/u/mB8Jjy


Chapters:

1. BUILDING A BRAND THAT LASTS: Essential Elements of Brand Identity

2. WINNING HEARTS & MINDS: The Science of Communication & Persuasion

3. CHANGING MINDS, CHANGING BEHAVIORS: Effective Strategies for Behavioral Change

4. DESIGNING FOR IMPACT: How to Transform Your Website from Drab to Fab

5. MARKETING STRATEGY FOR SUCCESS: Creating a Plan that Drives Results

6. THE POWER OF SOCIAL: Leveraging Social Media for Brand Awareness & Engagement

7. INTEGRATED DIGITAL MARKETING: Strategies for Cohesive Campaigns Across Channels

8. BRINGING YOUR BRAND TO LIFE: Maximizing Marketing Impact with Digital Media

9. HOLISTIC ADVERTISING: Building Campaigns for Success

10. INTEGRATED PUBLIC RELATIONS: Aligning PR Strategy with Overall Business Goals


About the author:

Brad's remarkable journey spans nearly three decades in the dynamic realm of marketing and communications. With unwavering dedication, he has honed his skills as a seasoned strategist and coach. His professional odyssey showcases diverse roles, including executive director positions for two nonprofits, board membership, and leadership in community-driven problem-solving initiatives.


As a college instructor, Brad empowered students to delve deep into the intricacies of human behavior through an array of psychology courses. Within the wine industry, his versatility shone through various roles, from cellar operations to winemaker assistant, where he deftly managed marketing programs, supervised vineyard operations, and orchestrated unforgettable events, ultimately spearheading the growth of a robust wholesale program.


Brad's dynamic background encompasses pivotal marketing, community relations, public relations, and communications positions for wineries and nonprofit organizations. With nearly a decade dedicated to his marketing and communications strategist and coach role, Brad brings a treasure trove of knowledge and hands-on expertise to his clients. Most recently, Brad is the co-owner of Blue Earth Medicine, a naturopathic medical clinic located in Wenatchee, WA where is serves as the practice manager.


His academic pursuits culminated in bachelor's and master's degrees from Central Michigan University. At the same time, his doctoral journey at the University of Idaho's College of Natural Resources has finely honed his mastery of communication theory and its practical applications.



Let's Work Together: As a marketing coach, my philosophy is centered around integrative marketing. This means I believe in a holistic marketing approach that incorporates all aspects of a business's operations, from branding and advertising to customer experience and sales. Combining these elements into a cohesive strategy, I help my clients create a solid and effective marketing program supporting their business objectives. My coaching and consulting approach is collaborative and personalized. I work closely with each client to develop a unified marketing strategy tailored to their unique needs and goals. I can't wait to help you!



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