BRAD JOHNSON MARKETING

Brad Johnson

Why Entering Competitions is Worthwhile for Your Wine, Beer, or Spirits Brand

As a wine, beer, or spirits producer, you are no doubt constantly seeking ways to differentiate your product from the competition.

Brad Johnson

Cracking the Marketing Communications Code

This is an excerpt from my upcoming marketing book addressing communication and attention span. Wise marketing communications are key to...

Brad Johnson

Public Relations for Small Businesses: How to Successfully Launch and Utilize PR

Public relations (PR) is an effective way for small businesses to create a favorable image of a business.

Brad Johnson

Using Photography, Video & Audio in your Marketing

With the tools available today almost anyone with a digital device can take extraordinary photographs, shoot and edit video, and even...

Brad Johnson

A Sneak Peek at an Excerpt from my New Book

What exactly is a Brand? In Brad Johnson's Upcoming Book, He Offers a Guided Exploration of Marketing.

Brad Johnson

What's in a Marketing Mix?

If you’ve been in business or have dabbled in the marketing world chances are you’ve heard about the 5 P’s of Marketing. Possessing this...