Brad Johnson
New Healthcare Marketing Book!
Delve into the captivating world of healthcare marketing with "THE NATURE OF MARKETING: A Comprehensive Marketing Guide for Natural...
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Brad Johnson
- Aug 28, 2023
- 3 min
Avoiding Common Marketing Mistakes: Strategies for Success
The importance of effective marketing and how it contributes to a business's growth and success cannot be overstated. Sure, mistakes are...
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Brad Johnson
- Jun 7, 2023
- 3 min
Success Unleashed: Avoiding Mistakes in Marketing & Communication Messages
Effective marketing and communications play a pivotal role in the success of both businesses and nonprofits. Crafting compelling messages...
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Brad Johnson
- May 16, 2023
- 4 min
Beyond Imitation: Naturopathic Medicine Marketing and the Quest for Differentiation
Introduction - Naturopathic medicine, focusing on holistic healing and natural modalities, offers a unique approach to healthcare....
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Brad Johnson
- May 8, 2023
- 3 min
Stop Losing Patients: 5 Strategies to Reduce Appointment Cancellations
Appointment cancellations can significantly impact doctors who rely on a steady stream of patients to maintain their practice.
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Brad Johnson
- Apr 26, 2023
- 3 min
Revolutionize Your Marketing Efforts With Generative AI
One of the most exciting and effective tools erupting on the scene and disrupting traditional marketing is generative AI.
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Brad Johnson
- Apr 20, 2023
- 7 min
Top 5 Ways to Sink Your Wine, Beer & Spirit Business
Running a Wine, Beer & Spirit (WBS) business can be challenging, but some mistakes can quickly sink your enterprise. In this blog post,...
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Brad Johnson
- Apr 18, 2023
- 4 min
The Top 5 Ways Wineries Can Distinguish Themselves Without Breaking the Bank
Every dollar counts when you’re trying to grow your winery business and sometimes we lack the creative mojo and need a jump start. In...
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Brad Johnson
- Apr 17, 2023
- 3 min
Why Entering Competitions is Worthwhile for Your Wine, Beer, or Spirits Brand
As a wine, beer, or spirits producer, you are no doubt constantly seeking ways to differentiate your product from the competition.
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Brad Johnson
- Apr 11, 2023
- 3 min
Cracking the Marketing Communications Code
This is an excerpt from my upcoming marketing book addressing communication and attention span. Wise marketing communications are key to...
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Brad Johnson
- Apr 7, 2023
- 3 min
Public Relations for Small Businesses: How to Successfully Launch and Utilize PR
Public relations (PR) is an effective way for small businesses to create a favorable image of a business.
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Brad Johnson
- Apr 1, 2023
- 4 min
Using Photography, Video & Audio in your Marketing
With the tools available today almost anyone with a digital device can take extraordinary photographs, shoot and edit video, and even...
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Brad Johnson
- Mar 28, 2023
- 2 min
Unlocking the Power of Content Marketing: The Vital Role of SEO
Content marketing is a crucial aspect of modern digital marketing. It involves creating and distributing high-quality content that is...
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Brad Johnson
- Mar 24, 2023
- 3 min
A Sneak Peek at an Excerpt from my New Book
What exactly is a Brand? In Brad Johnson's Upcoming Book, He Offers a Guided Exploration of Marketing.
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Brad Johnson
- Mar 23, 2023
- 2 min
What's in a Marketing Mix?
If you’ve been in business or have dabbled in the marketing world chances are you’ve heard about the 5 P’s of Marketing. Possessing this...
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