Brad Johnson
New Healthcare Marketing Book!
Delve into the captivating world of healthcare marketing with "THE NATURE OF MARKETING: A Comprehensive Marketing Guide for Natural...
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Brad Johnson
Aug 28, 20233 min read
Avoiding Common Marketing Mistakes: Strategies for Success
The importance of effective marketing and how it contributes to a business's growth and success cannot be overstated. Sure, mistakes are...
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Brad Johnson
Jun 7, 20233 min read
Success Unleashed: Avoiding Mistakes in Marketing & Communication Messages
Effective marketing and communications play a pivotal role in the success of both businesses and nonprofits. Crafting compelling messages...
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Brad Johnson
May 16, 20234 min read
Beyond Imitation: Naturopathic Medicine Marketing and the Quest for Differentiation
Introduction - Naturopathic medicine, focusing on holistic healing and natural modalities, offers a unique approach to healthcare....
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Brad Johnson
May 8, 20233 min read
Stop Losing Patients: 5 Strategies to Reduce Appointment Cancellations
Appointment cancellations can significantly impact doctors who rely on a steady stream of patients to maintain their practice.
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Brad Johnson
Apr 26, 20233 min read
Revolutionize Your Marketing Efforts With Generative AI
One of the most exciting and effective tools erupting on the scene and disrupting traditional marketing is generative AI.
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Brad Johnson
Apr 20, 20237 min read
Top 5 Ways to Sink Your Wine, Beer & Spirit Business
Running a Wine, Beer & Spirit (WBS) business can be challenging, but some mistakes can quickly sink your enterprise. In this blog post,...
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Brad Johnson
Apr 18, 20234 min read
The Top 5 Ways Wineries Can Distinguish Themselves Without Breaking the Bank
Every dollar counts when you’re trying to grow your winery business and sometimes we lack the creative mojo and need a jump start. In...
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Brad Johnson
Apr 17, 20233 min read
Why Entering Competitions is Worthwhile for Your Wine, Beer, or Spirits Brand
As a wine, beer, or spirits producer, you are no doubt constantly seeking ways to differentiate your product from the competition.
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Brad Johnson
Apr 11, 20233 min read
Cracking the Marketing Communications Code
This is an excerpt from my upcoming marketing book addressing communication and attention span. Wise marketing communications are key to...
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Brad Johnson
Apr 7, 20233 min read
Public Relations for Small Businesses: How to Successfully Launch and Utilize PR
Public relations (PR) is an effective way for small businesses to create a favorable image of a business.
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Brad Johnson
Apr 1, 20234 min read
Using Photography, Video & Audio in your Marketing
With the tools available today almost anyone with a digital device can take extraordinary photographs, shoot and edit video, and even...
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Brad Johnson
Mar 28, 20232 min read
Unlocking the Power of Content Marketing: The Vital Role of SEO
Content marketing is a crucial aspect of modern digital marketing. It involves creating and distributing high-quality content that is...
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Brad Johnson
Mar 24, 20233 min read
A Sneak Peek at an Excerpt from my New Book
What exactly is a Brand? In Brad Johnson's Upcoming Book, He Offers a Guided Exploration of Marketing.
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Brad Johnson
Mar 23, 20232 min read
What's in a Marketing Mix?
If you’ve been in business or have dabbled in the marketing world chances are you’ve heard about the 5 P’s of Marketing. Possessing this...
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