BRAD JOHNSON MARKETING

Brad Johnson

Beyond Imitation: Naturopathic Medicine Marketing and the Quest for Differentiation

Introduction - Naturopathic medicine, focusing on holistic healing and natural modalities, offers a unique approach to healthcare....

Brad Johnson

Stop Losing Patients: 5 Strategies to Reduce Appointment Cancellations

Appointment cancellations can significantly impact doctors who rely on a steady stream of patients to maintain their practice.

Brad Johnson

Revolutionize Your Marketing Efforts With Generative AI

One of the most exciting and effective tools erupting on the scene and disrupting traditional marketing is generative AI.

Brad Johnson

The Top 5 Ways Wineries Can Distinguish Themselves Without Breaking the Bank

Every dollar counts when you’re trying to grow your winery business and sometimes we lack the creative mojo and need a jump start. In...

Brad Johnson

Why Entering Competitions is Worthwhile for Your Wine, Beer, or Spirits Brand

As a wine, beer, or spirits producer, you are no doubt constantly seeking ways to differentiate your product from the competition.

Brad Johnson

Cracking the Marketing Communications Code

This is an excerpt from my upcoming marketing book addressing communication and attention span. Wise marketing communications are key to...