BRAD JOHNSON MARKETING

Brad Johnson

Avoiding Common Marketing Mistakes: Strategies for Success

The importance of effective marketing and how it contributes to a business's growth and success cannot be overstated. Sure, mistakes are...

Brad Johnson

Success Unleashed: Avoiding Mistakes in Marketing & Communication Messages

Effective marketing and communications play a pivotal role in the success of both businesses and nonprofits. Crafting compelling messages...

Brad Johnson

Beyond Imitation: Naturopathic Medicine Marketing and the Quest for Differentiation

Introduction - Naturopathic medicine, focusing on holistic healing and natural modalities, offers a unique approach to healthcare....

Brad Johnson

Revolutionize Your Marketing Efforts With Generative AI

One of the most exciting and effective tools erupting on the scene and disrupting traditional marketing is generative AI.

Brad Johnson

Top 5 Ways to Sink Your Wine, Beer & Spirit Business

Running a Wine, Beer & Spirit (WBS) business can be challenging, but some mistakes can quickly sink your enterprise. In this blog post,...

Brad Johnson

The Top 5 Ways Wineries Can Distinguish Themselves Without Breaking the Bank

Every dollar counts when you’re trying to grow your winery business and sometimes we lack the creative mojo and need a jump start. In...

Brad Johnson

Why Entering Competitions is Worthwhile for Your Wine, Beer, or Spirits Brand

As a wine, beer, or spirits producer, you are no doubt constantly seeking ways to differentiate your product from the competition.

Brad Johnson

Public Relations for Small Businesses: How to Successfully Launch and Utilize PR

Public relations (PR) is an effective way for small businesses to create a favorable image of a business.

Brad Johnson

Using Photography, Video & Audio in your Marketing

With the tools available today almost anyone with a digital device can take extraordinary photographs, shoot and edit video, and even...